Becoming Digitally Dynamic with Michael Gale – Ep# 143

By August 8, 2018Podcasts
Think Bold Be Bold Guest: Michael Gale

Becoming Digitally Dynamic with Michael Gale – Ep# 143

Overview: In this episode, Michael Gale comes on the Think Bold, Be Bold Show! Michael founded Strategic Oxygen in 2001, which was widely seen as one of the technology industry’s primary data toolset for marketers, used by over 20 brands and used to model over $4 billion in marketing and sales investments. The company was sold to Monitor Group, where he was a group partner from 2006 to 2010. In 2011, he became a partner at Pulsepoint Group, a digital consulting company, which was acquired by ICF in 2015. Michael has also served as chief web officer and GM at Micron Technology and was the vice president of Worldwide brand research at IntelliQuest. More recently, Michael is the Co-Author of The Wall Street Journal Best-Seller, The Digital Helix, and focuses on delivering the promise of digital transformation with organizations. Tune in to his show below!

5 Golden Nuggets Shared:

  1. Be optimistic and creative. When you think positive and outside the box, the sky’s the limit.  
  2. If you want to digitally transform your organization, you need to teach your people how to learn. Teach them how to stop doing things they were doing before, how to do new things, and how to do things differently for the future.
  3. Successful people have the ability to teach others. Find someone who has been successful in what you aspire to do, and learn from them.
  4. We need to be human in a digital world. Technology and our new digital world isn’t necessarily a good or bad thing, but we need to learn to navigate through it.
  5. Try this exercise: Take a piece of paper and split it into 3 columns. In the 1st column – write what you stop doing. In the 2nd column – write what you do differently. In the 3rd column – write what you’re going to start doing for the first time. In the middle of your paper, write “I want my organization to digitally transform.” Complete this exercise with at least 10 items and you will be on your way to digitally transform your business!

Note: The first 15 people who fully complete the exercise in golden nugget #5 and emails a copy of their exercise to [email protected] will receive a free copy of Michael’s book, The Digital Helix! Please also include your shipping address. To the first 15 individuals who receive a free book, stay tuned for another surprise!   

3 Bold and Kick-Ass Quotes:

  1. “Most success, I think, is born of accident but is amplified by the ability to see what is happening around you.” – Michael Gale  
  2. “We want to help the world get better.” – Michael Gale
  3. “We’re going to train people to be creative instigators, not automated responders.” – Michael Gale

Click here to listen to Michael’s full interview! 

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Until next time, Do Something Nice for Someone!

Nicole Zeien-Cox

Author Nicole Zeien-Cox

A Copywriter and Marketing Consultant, Best-Selling Author, Keynote Speaker, Board Member at Guardian Scholars Foundation, Production Manager for Think Bold Be Bold Ventures, and Project Coordinator for Startup Syndicate, Nicole Zeien-Cox is a millennial entrepreneur who thrives in an accelerated environment, on a mission to positively impact the world. She strives to inspire everyone to find their purpose and live a fulfilled life, regardless of their past or current situation. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey from foster care to a self-employed businesswoman. In just 30 days she wrote her first book, "Foster to Fosters," becoming a best-seller within a short 24 hours of publishing. This book started her platform as a Foster Care Influencer and led to sharing relatable life lessons through keynote speaking that benefits entrepreneurs, child welfare professionals, parents, and teens. Nicole is passionate about the art of storytelling and creating the slight edge necessary to bring increased awareness to the foster community. Nicole enjoys educating, advocating, and inspiring others with her knowledge and personal journey through the foster care system. Nicole has contributed to a second book, “Obsessed with Parenting,” a playbook for parents. She has been featured or seen on 93.5 The Mix, Accelerant Media Group, Mavericks Entrepreneur Magazine, Copy That Pops Podcast, Live to Grind Podcast, The Young Entrepreneur Convention, Coach on Fire Radio Network, and the CASA program. Her next adventures include an upcoming independent documentary about her life story, followed by her “Fostering 50 Podcast Tour” in which she will travel to all 50 states and interview individuals impacted by foster care.

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