Transitioning to a Subscription Economy with Tien Tzuo – Ep# 142

By August 1, 2018Podcasts
Think Bold Be Bold: Tien Tzuo

Transitioning to a Subscription Economy with Tien Tzuo – Ep# 142

Overview: In this episode, CEO and Co-Founder of Zuora, and Best-Selling Author of “SUBSCRIBED,” Tien Tzuo comes on the Think Bold, Be Bold Show! His company, Zuora, is the leading Subscription Economy SaaS provider, with over a thousand customers worldwide. Formerly, Tien was the chief marketing officer and chief strategy officer of Salesforce. Tien argues that shifting your mindset from product-centered business to consumer-centered business will allow your business to move beyond the linear. Tune in to learn more about subscription models and why Tien believes they will soon disrupt the entire business industry.  

5 Golden Nuggets Shared:

  1. You need to think like your customers and give them what they really want. It’s also important to pay close attention to the current economy and what trends customers are buying into.  
  2. Figure out what business you are in and how you can maintain that relationship with your business, employees, partners, and customers.
  3. If you are considering turning your business into a subscription model, think of your customers as subscribers rather than just customers. What are your customers going to want or need on a monthly basis? How can you create efficiency in your system with a great customer experience?
  4. If you’re not shifting to a subscription model now, chances are that in a few years you might not have any business left to shift.
  5. A transformation isn’t always easy, but it doesn’t have to be hard either. Challenge yourself to think differently, finding ways to simplify your transformation and overall experience.

3 Bold and Kick-Ass Quotes:

  1. “It’s all about the experience today, not just the product.” – Tien Tzuo
  2. “This is the business model for the future.” – Tien Tzuo
  3. “It’s about keeping your customers longer without having a business model where your success is tied to your customer’s success.” – Tien Tzuo

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Nicole Zeien-Cox

Author Nicole Zeien-Cox

A Copywriter and Marketing Consultant, Best-Selling Author, Keynote Speaker, Board Member at Guardian Scholars Foundation, Production Manager for Think Bold Be Bold Ventures, and Project Coordinator for Startup Syndicate, Nicole Zeien-Cox is a millennial entrepreneur who thrives in an accelerated environment, on a mission to positively impact the world. She strives to inspire everyone to find their purpose and live a fulfilled life, regardless of their past or current situation. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey from foster care to a self-employed businesswoman. In just 30 days she wrote her first book, "Foster to Fosters," becoming a best-seller within a short 24 hours of publishing. This book started her platform as a Foster Care Influencer and led to sharing relatable life lessons through keynote speaking that benefits entrepreneurs, child welfare professionals, parents, and teens. Nicole is passionate about the art of storytelling and creating the slight edge necessary to bring increased awareness to the foster community. Nicole enjoys educating, advocating, and inspiring others with her knowledge and personal journey through the foster care system. Nicole has contributed to a second book, “Obsessed with Parenting,” a playbook for parents. She has been featured or seen on 93.5 The Mix, Accelerant Media Group, Mavericks Entrepreneur Magazine, Copy That Pops Podcast, Live to Grind Podcast, The Young Entrepreneur Convention, Coach on Fire Radio Network, and the CASA program. Her next adventures include an upcoming independent documentary about her life story, followed by her “Fostering 50 Podcast Tour” in which she will travel to all 50 states and interview individuals impacted by foster care.

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