Escaping the CLICKSAND of Online Marketing with Bill Troy – Ep#114

By January 17, 2018Podcasts
TBBB Guest Bill Troy
TBBB Guest Bill Troy

Escaping the CLICKSAND of Online Marketing with Bill Troy – Ep#114

Overview: In this episode, we interview Bill Troy, CEO of Civilis Marketing and a natural-born contrarian. Bill shares with us his expertise and knowledge of 25 years in the market research space, with an emphasis in the online marketing world. Throughout the episode, Bill teaches you how to stand out in the marketing space and how to avoid falling into the trap of CLICKSAND, which is also the title of his new book!  

5 Golden Nuggets Shared:

  1. Beware of snake-oil pitches and recognize when you are being pitched this way. For these sales to happen 3 things must exist: a pain the suffer feels, a promise it can work, and plausibility of the story they are telling you.
  2. There are four types of money you can get: your own, friends and family, investors, and customers. Out of the four types the best type of money to get is from your customers, if customers will pay you for it, you know your product or service is worthwhile.
  3. If you are going to utilize tools in your business, ensure you know why you need that tool. If you can’t explain to yourself why you need it, you don’t need it yet.
  4. Be cautious of automation and make sure you are focused on effectiveness and not just efficiency, one doesn’t always lead to the other.  
  5. Business is a two-way relationship that requires interactions. When people come to you with their needs, make sure you are providing that need while making them feel valued.  

3 Bold and Kick-Ass Quotes:

  1. “Money talks!” – Bill Troy
  2. “If a customer will pay for it, it’s a winner!” – Bill Troy
  3. “Use the Golden Rule as an actual, practical bit of instruction for yourself today.” – Bill Troy

Click here to listen to Bill’s full interview! 

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Nicole Zeien-Cox

Author Nicole Zeien-Cox

A Copywriter and Marketing Consultant, Best-Selling Author, Keynote Speaker, Board Member at Guardian Scholars Foundation, Production Manager for Think Bold Be Bold Ventures, and Project Coordinator for Startup Syndicate, Nicole Zeien-Cox is a millennial entrepreneur who thrives in an accelerated environment, on a mission to positively impact the world. She strives to inspire everyone to find their purpose and live a fulfilled life, regardless of their past or current situation. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey from foster care to a self-employed businesswoman. In just 30 days she wrote her first book, "Foster to Fosters," becoming a best-seller within a short 24 hours of publishing. This book started her platform as a Foster Care Influencer and led to sharing relatable life lessons through keynote speaking that benefits entrepreneurs, child welfare professionals, parents, and teens. Nicole is passionate about the art of storytelling and creating the slight edge necessary to bring increased awareness to the foster community. Nicole enjoys educating, advocating, and inspiring others with her knowledge and personal journey through the foster care system. Nicole has contributed to a second book, “Obsessed with Parenting,” a playbook for parents. She has been featured or seen on 93.5 The Mix, Accelerant Media Group, Mavericks Entrepreneur Magazine, Copy That Pops Podcast, Live to Grind Podcast, The Young Entrepreneur Convention, Coach on Fire Radio Network, and the CASA program. Her next adventures include an upcoming independent documentary about her life story, followed by her “Fostering 50 Podcast Tour” in which she will travel to all 50 states and interview individuals impacted by foster care.

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