How to Become a Kick-Ass Thought Leader and Monetize Your Content Creation – Ep#113

By January 10, 2018Podcasts
Pictured is Peter Winick on the Think Bold, Be Bold Show
Pictured is Peter Winick on the Think Bold, Be Bold Show

Peter Winick appears as a guest on the Think Bold, Be Bold Show.

Overview: In this episode, we interview guest Peter Winick, Founder and CEO of Thought Leadership Leverage. Peter works with 4 main groups of thought leaders: authors and speakers looking to take their business to the next level, elite academics experiencing an unexpected flood of positive attention, seasoned senior executives ready for their next phase in life, and boutique or mid-tier consultancies around the world. Throughout the episode, Peter shares how to become a successful thought leader by focusing on your job of content creation and letting others build your ideas and content into a business generating revenue streams.

5 Golden Nuggets Shared:

  1. Author tip: The world needs a good book with a unique story, followed by a plan of action to get it out there.
  2. The content business can be mediocre without the proper guidance. Peter’s clients bring him on board to help them thrive, not just survive.
  3. Many people try to do everything and become overwhelmed with no results. Successful thought leaders focus on their job of creating the best content out there, sharing it in the best way possible, doing research, and serving their clients.
  4. The key to making money in the content business is to ensure the client is getting more benefit than they are paying you for.  
  5. Honesty, self-awareness, and introspection are huge for success. People who are struggling usually have a hard time in these areas. Understand that it’s okay to get help with the areas you are lacking in.

3 Bold and Kick-Ass Quotes:

  1. “Human nature is such because we all work hard and do the right thing, but we confuse activity with productivity.” – Peter Winick
  2. “Not knowing the world you are in is a big mistake.” – Peter Winick
  3. “I was smart enough to get people that are really gifted in a space that is a weakness for me personally to build out the capabilities of the team.” – Peter Winick

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Until next time, Do Something Nice for Someone!

Nicole Zeien-Cox

Author Nicole Zeien-Cox

A Copywriter and Marketing Consultant, Best-Selling Author, Keynote Speaker, Board Member at Guardian Scholars Foundation, Production Manager for Think Bold Be Bold Ventures, and Project Coordinator for Startup Syndicate, Nicole Zeien-Cox is a millennial entrepreneur who thrives in an accelerated environment, on a mission to positively impact the world. She strives to inspire everyone to find their purpose and live a fulfilled life, regardless of their past or current situation. This passion for empowering others was sparked after prevailing through a string of adversities in her own journey from foster care to a self-employed businesswoman. In just 30 days she wrote her first book, "Foster to Fosters," becoming a best-seller within a short 24 hours of publishing. This book started her platform as a Foster Care Influencer and led to sharing relatable life lessons through keynote speaking that benefits entrepreneurs, child welfare professionals, parents, and teens. Nicole is passionate about the art of storytelling and creating the slight edge necessary to bring increased awareness to the foster community. Nicole enjoys educating, advocating, and inspiring others with her knowledge and personal journey through the foster care system. Nicole has contributed to a second book, “Obsessed with Parenting,” a playbook for parents. She has been featured or seen on 93.5 The Mix, Accelerant Media Group, Mavericks Entrepreneur Magazine, Copy That Pops Podcast, Live to Grind Podcast, The Young Entrepreneur Convention, Coach on Fire Radio Network, and the CASA program. Her next adventures include an upcoming independent documentary about her life story, followed by her “Fostering 50 Podcast Tour” in which she will travel to all 50 states and interview individuals impacted by foster care.

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